We’re working on that. But I’m starting to wonder if we aren’t overthinking this iPhone app thing. All along, we’ve been working on the assumption that our apps should be, you know, useful. For instance: an app that creates a marathon training plan for you, then imports it into your calendar, then reminds you when it’s time to run and, oh yeah, that you also might be due for a new pair of shoes, and, hey, click here for a list of specialty running retailers in or near your zip code, and yadda yadda.

Running shoe built for the moderate to excessive over-pronator who requires a combination of cushioning and reinforced stability. Nothing less than respect and adulation for the 15th version of this industry icon that again lives up to its reputation for exceptional performance,stability and comfort (previous model being Gel-Kayano® 14, sku#7363868). Biomorphic Fit™ Upper provides superior fit and comfort while decreasing the potential for irritation. Asymmetrical Lacing System conforms to the bony structure of the foot for an enhanced fit.3M® reflective material enhances visibility during low light hours.P.H.F.® (Personal Heel Fit) comprises a memory foam lined heel collar that molds to the athlete’s heel, creating a personalized fit.ComforDry™ insole provides the optimum cushioning performance system that creates a cooler, drier and healthier shoe environment.DuoMax® midsole technology takes the form of a multi-density midsole material designed to help correct the degree and velocity of pronation.

After entering your carrier account information, PhoneBook can suck in your call data, which it can then use to update your list of friends so that the ones you call most are always the easiest to dial. Using Facebook Connect, users can import and automatically assign photos to their friends’ phone numers. The app also allows users to monitor their phone usage (so they don’t get charged for extra minutes).